Siok Kuan

TAMBYAH, Siok Kuan

Associate Professor (Educator Track)

MARKETING

(65) 6516 3155
biztsk@nus.edu.sg
BIZ 1, 8-11

Recognition & Awards

  • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
  • Annual Teaching Excellence Award (ATEA) Honor Roll - 2014
  • Faculty Outstanding Educator Award (NUS) - 2014
  • Faculty Outstanding Educator Award (NUS) - 2013
  • Faculty Outstanding Educator Award (NUS) - 2012
  • Annual Teaching Excellence Award (ATEA) - 2012
  • Faculty Outstanding Educator Award (NUS) - 2011
  • University Annual Teaching Excellence Awards (NUS) - 2011
  • Faculty Outstanding Educator Award, NUS - 2006
  • Recognition list for Outstanding Educator Award, NUS Business School - 2005
  • University Annual Teaching Excellence Award, NUS - 2005
  • Department Outstanding Educator Award (NUS) - 2002
  • Faculty Outstanding Educator Award (NUS) - 2002
  • University Annual Teaching Excellence Award, NUS - 2002
  • FBA Best Paper Award, Faculty Research Conference, NUS - 1999
  • Association for Consumer Research-Sheth Foundation Dissertation Competition 'Cross-Cultural Marketing' Winner - 1997
  • American Marketing Association Doctoral Consortium Fellow - 1997

Educational Qualifications

  • PhD, University of Wisconsin, Madison, 1999
  • BBA (Hons), National University of Singapore, 1988

Academic Experience

  • Associate Professor (Educator Track), National University of Singapore, 2016 - current
  • Senior Lecturer (Educator Track), National University of Singapore, 2008 - 2016
  • Assistant Professor, National University of Singapore, 1999 - 2008
  • Senior Tutor, National University of Singapore, 1992 - 1993

Corporate Experience

  • Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992
  • Johnson and Johnson Medical
  • Merck Sharp & Dohme (I.A.) Corporation (MSD)
  • OCBC Bank

Selected Publications

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
Tambyah, Siok Kuan and Tan Soo Jiuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference

Selected Publications

12

Journals

6

Books

3

Conference

Journal Articles

Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
Tambyah, Siok Kuan , Wirtz Jochen, Chiara Orsingher and Patricia Chew (2013), "The Role of Metaperception on the Effectiveness of Referral Reward Programs", Journal of Service Research, Vol. 16, no.1, 82-98, DOI: 10.1177/1094670512462138
Tambyah, Siok Kuan and Tan Soo Jiuan (2011), "Subjective Wellbeing in ASEAN: A Cross-country Study", Japanese Journal of Political Science, Vol. 12, no. 3, 359-373
Tambyah, Siok Kuan and Tan Soo Jiuan (2011), "Generalized Trust and Trust in Institutions in Confucian Asia", Social Indicators Research, Vol 103, no.3, 357-377
Tambyah, Siok Kuan , Nguyen Thi Tuyet Mai and Kwon Jung (2011), "Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy", Organizations and Markets in Emerging Economies, Vol. 17, no.2, 175-187
Jochen Wirtz, Anna S. Mattila and Tambyah, Siok Kuan (2010), "Organizational Learning from Customer Feedback Received by Service Employees: A Social Capital Perspective", Journal of Service Management, Vol. 21, No. 3, 363-387
Tambyah, Siok Kuan , Kau Ah Keng and Tan Soo Jiuan (2009), "The Quality of Life in Singapore", Social Indicators Research, Vol. 92, no.2, 337-376
Tambyah, Siok Kuan , Kau Ah Keng and Tan Soo Jiuan (2006), "The Influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans", Social Indicators Research, Vol 78, no. 1, 33-59
Ang Swee Hoon, Cheng Peng Sim , Elison Lim and Tambyah, Siok Kuan (2001), "Spot the Difference: Consumer Responses toward Counterfeits", Journal of Consumer Marketing, 18 (3), 219-235
Tambyah, Siok Kuan and Craig J. Thompson (1999), "Trying to be Cosmopolitan", Journal of Consumer Research, 26, 214-241
Wee Chow Hou, Tambyah, Siok Kuan and Choong Mei Lan (1995), "Sex Role Portrayal in Television Advertising: A Comparative Study of Singapore and Malaysia", International Marketing Review, 12 (1), 49-64

Books/Monographs

Tambyah, Siok Kuan and Tan Soo Jiuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
Tan Soo Jiuan, Tambyah, Siok Kuan and Lynn R Kahle (2015), "Sequential Cross-Sectional Studies of Values in Singapore and the United States", in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
Tambyah, Siok Kuan and Soo Jiuan Tan (2013), "Happiness and Wellbeing: The Singaporean Experience", 256 pp., Routledge
Tambyah, Siok Kuan , Tan Soo Jiuan and Kau Ah Keng (2009), "The WellBeing of Singaporeans", World Scientific Press Publishers Co. Pte Ltd
Tambyah, Siok Kuan , Kau Ah Keng, Kwon Jung and Tan Soo Jiuan (2004), "Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors", World Scientific Press, Singapore

Conference/Seminars

Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference
Tambyah, Siok Kuan (1996), "Life On the Net: The Reconstruction of Self and Community", Advances in Consumer Research, 23, eds. Kim Corfman and John Lynch, 172-177
Tambyah, Siok Kuan (1995), "Cross-Cultural Adjustment: A Symbolic Interactionist Approach", American Marketing Association Educators Conference Proceedings, 6, eds. Barbara Stern and George M. Zinkhan, 148-9

Research / Teaching Areas

Consumer Culture Theory

Happiness And Wellbeing Research

Consumer Values And Lifestyles

Consumption And Identity: Ethnicity And Gender

Globalization And Consumption

Luxury Consumption

Qualitative Research Methods

Courses

  • The Pursuit of Happiness
  • Consumer Behavior (undergraduate and MBA)
  • Consumer Culture and Theory (undergraduate)
  • Services Marketing (undergraduate)

Membership & Professional Activities

  • Member, Association for Consumer Research, Marketing Institute of Singapore
  • Reviewer, Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography
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