Prem

SHAMDASANI, Prem

Academic Director, The NUS Executive MBA
Associate Professor

MARKETING

(65) 6516 6264
bizps@nus.edu.sg
BIZ 1, 8-6
Curriculum Vitae

Recognition & Awards

  • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
  • NUS Business School Outstanding Educator Award 2014/2015 - 2015
  • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
  • Faculty Outstanding Educator Award (NUS) - 2014
  • Faculty Outstanding Educator Award (NUS) - 2013
  • Nominee for University Outstanding Educator Award (NUS) - 2006
  • Outstanding Educator Award Recognition List (NUS) - 2005
  • University Annual Teaching Excellence Awards (NUS) - 2005
  • University Annual Teaching Excellence Awards (NUS) - 2004
  • Faculty Outstanding Educator Award (NUS) - 2004
  • University Annual Teaching Excellence Awards (NUS) - 2003
  • University Annual Teaching Excellence Awards (NUS) - 2001
  • Faculty Outstanding Educator Award (NUS) - 1999

Educational Qualifications

  • PhD, University of Southern California, 1990
  • BBA (Hons), National University of Singapore, 1984

Academic Experience

  • Associate Professor of Marketing, National University of Singapore, 1999 - current
  • Assistant Professor of Marketing, National University of Singapore, 1998
  • Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998
  • Lecturer of Marketing, National University of Singapore, 1990 - 1994
  • Senior Tutor of Marketing, National University of Singapore, 1988 - 1990

Corporate Experience

  • Corporal, SAF Mindef, 1978 - 1980
  • United States Department of Agriculture (USDA), USA
  • National Computer Board (NCB)
  • Singapore Enterprise Development Council (EDB)
  • L'Oreal
  • Singapore Telecoms, Singapore
  • United Parcel Services (UPS)
  • Hagemeyer

Selected Publications

Touchstone Ellen, Koslow Scott, Shamdasani, Prem and D'Alessandro Steven (2017), "The linguistic servicescape: Speaking their language may not be enough", Journal of Business Research, 72, 147-157
Steward DW and Shamdasani, Prem (2017), "Online focus group", Journal of Advertising, 46, 1, 48-60
Shamdasani, Prem and Kwon Jung (2011), "Relationship Quality between In-Groups and Out-Groups", International Business & Economics Research Journal, 10(6), 33-52
Shamdasani, Prem, Avinandan Mukherjee and Neeru Malhotra (2008), "Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies", Service Industries Journal, Vol. 28, No. 1, 117-138
Shamdasani, Prem, Stewart D W and Rook D W (2007), "Focus Groups: Theory and Practice 2nd ed.", Sage Publications

Research Impact

Google Scholar

Web of Science

Scopus

Selected Publications

7

Journals

3

Books

Journal Articles

Touchstone Ellen, Koslow Scott, Shamdasani, Prem and D'Alessandro Steven (2017), "The linguistic servicescape: Speaking their language may not be enough", Journal of Business Research, 72, 147-157
Steward DW and Shamdasani, Prem (2017), "Online focus group", Journal of Advertising, 46, 1, 48-60
Shamdasani, Prem and Kwon Jung (2011), "Relationship Quality between In-Groups and Out-Groups", International Business & Economics Research Journal, 10(6), 33-52
Shamdasani, Prem, Avinandan Mukherjee and Neeru Malhotra (2008), "Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies", Service Industries Journal, Vol. 28, No. 1, 117-138
Shamdasani, Prem, Andrea J S Stanaland and Juliana Tan (2001), "Location, Location, Location: Insights for Advertising on the Web", Journal of Advertising Research
Shamdasani, Prem, H.T. Keh and K. Chan (2001), "The efficacy of power and influence strategies in a conventional channel: A Singapore perspective", Journal of Business and Industrial Marketing, 16 (1), 21-38
Koslow S., Touchstone E. and Shamdasani, Prem (1994), "Exploring language effects in ethnic advertising: A sociolinguistic perspective", Journal of Consumer Research, Vol. 20, 575-585

Books/Monographs

Shamdasani, Prem, Stewart D W and Rook D W (2007), "Focus Groups: Theory and Practice 2nd ed.", Sage Publications
Shamdasani, Prem and Lwin May (2005), "Marketing Success Stories, 5th ed.", Oxford University Press
Shamdasani, Prem and Stewart, D W (1998), "Focus group research: Exploration and discovery", The Handbook of Applied Social Research Methods, edited by L Bickman & D J Rog, pp.505-526. California: Sage Publications

Research / Teaching Areas

Asian Marketing Practices And Perspectives

Brand Management

Cross-cultural Buying Behaviour

Retail Strategy

Courses

  • EMBA English (Strategic Marketing and Brand Management)
  • UCLA (Marketing Strategy)

Membership & Professional Activities

  • Reviewer, Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services
  • Member, Academy of International Business, 1984 - present
  • Member, American Marketing Association, 1985 - present
  • Member, Association for Consumer Research, 1985 - present
  • Member, Academy of Marketing Science, 1985 - present
  • Advisory Board Member, Singapore Retailers, 1992 - present
  • Member, Marketing Institute of Singapore, 1992 - present
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