Daniel

HE, Daniel

Assistant Professor

MARKETING

(65) 6516 3040
bizdhe@nus.edu.sg
BIZ 1, 8-24
Curriculum Vitae

Educational Qualifications

  • PhD, Marketing, Columbia University, 2017
  • B.A. Honors, Psychology, University of Chicago, 2011

Academic Experience

  • Assistant Professor of Marketing, NUS Business School, 2017 - current

Selected Publications

He, Daniel, Shiri Melumad and Michel Pham (2018), "The Pleasure of Assessing and Expressing Our Likes and Dislikes", Journal of Consumer Research, (forthcoming)
Ran Kivetz, Rachel Meng and He, Daniel (2017), "Hyperopia: A Theory of Reverse Self-Control", Denise de Ridder, Marieke Adriaanse, and Kentaro Fujita, Handbook of Self-Control in Health and Wellbeing
Drolet, Aimee and He, Daniel (2010), "Variety-Seeking", Richard P. Bagozzi and Ayalla Ruvio, Consumer Behavior, Wiley International Encyclopedia of Marketing

Selected Publications

1

Journals

2

Books

Journal Articles

He, Daniel, Shiri Melumad and Michel Pham (2018), "The Pleasure of Assessing and Expressing Our Likes and Dislikes", Journal of Consumer Research, (forthcoming)

Books/Monographs

Ran Kivetz, Rachel Meng and He, Daniel (2017), "Hyperopia: A Theory of Reverse Self-Control", Denise de Ridder, Marieke Adriaanse, and Kentaro Fujita, Handbook of Self-Control in Health and Wellbeing
Drolet, Aimee and He, Daniel (2010), "Variety-Seeking", Richard P. Bagozzi and Ayalla Ruvio, Consumer Behavior, Wiley International Encyclopedia of Marketing

Research / Teaching Areas

Consumer Psychology

Judgment And Decision Making

Digital Marketing And Social Media

Courses

  • Marketing in a Digital Age (Undergraduate)
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