Educational Qualifications
- PhD, Marketing, Columbia University, 2017
- B.A. Honors, Psychology, University of Chicago, 2011
Academic Experience
- Assistant Professor of Marketing, NUS Business School, 2017 - current
HE, Daniel
Assistant ProfessorMARKETING
(65) 6516 3040
bizdhe@nus.edu.sg
BIZ 1, 8-24
Curriculum Vitae
Selected Publications
He, Daniel, Shiri Melumad and Michel Pham (2018), "The Pleasure of Assessing and Expressing Our Likes and Dislikes", Journal of Consumer Research, (forthcoming)
Ran Kivetz, Rachel Meng and He, Daniel (2017), "Hyperopia: A Theory of Reverse Self-Control", Denise de Ridder, Marieke Adriaanse, and Kentaro Fujita, Handbook of Self-Control in Health and Wellbeing
Drolet, Aimee and He, Daniel (2010), "Variety-Seeking", Richard P. Bagozzi and Ayalla Ruvio, Consumer Behavior, Wiley International Encyclopedia of Marketing
Selected Publications
1
Journals
2
Books
Journal Articles
He, Daniel, Shiri Melumad and Michel Pham (2018), "The Pleasure of Assessing and Expressing Our Likes and Dislikes", Journal of Consumer Research, (forthcoming)
Books/Monographs
Ran Kivetz, Rachel Meng and He, Daniel (2017), "Hyperopia: A Theory of Reverse Self-Control", Denise de Ridder, Marieke Adriaanse, and Kentaro Fujita, Handbook of Self-Control in Health and Wellbeing
Drolet, Aimee and He, Daniel (2010), "Variety-Seeking", Richard P. Bagozzi and Ayalla Ruvio, Consumer Behavior, Wiley International Encyclopedia of Marketing
Research / Teaching Areas
Consumer Psychology
Judgment And Decision Making
Digital Marketing And Social Media
Courses
- Marketing in a Digital Age (Undergraduate)