Adelle Xue

YANG, Adelle Xue

Assistant Professor

MARKETING

Recognition & Awards

  • Fellow, AMA Sheth Foundation Doctoral Consortium, London - 2015
  • Kilts Marketing Research Center Fellowship - 2014
  • Award Winner, MSI Alden G. Clayton Dissertation Proposal - 2014
  • Katherine Dusak Miller PhD Fellowship - 2010

Educational Qualifications

  • Ph.D., Marketing, The University of Chicago Booth School of Business, 2016
  • M.S., Management, Shanghai Jiao Tong University, 2009
  • B.S., Statistics, East China Normal University, 2006

Academic Experience

  • Assistant Professor of Marketing, NUS Business School, 2016 - current

Selected Publications

Yang, Adelle Xue and Oleg Urminsky (2018), "The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving", Psychological Science, 29(8), 1221-1233
Yang, Adelle Xue and Urminsky Oleg (2015), "The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety", Journal of Consumer Research, 42, 3, 361-377
Yang, Adelle Xue, Christopher K. Hsee, Yi Liu and Li Zhang (2011), "The Supremacy of Singular Subjectivity", Journal of Consumer Psychology, 21, 393-404
Hsee, Christopher K., Yang, Adelle Xue and Liangyan Wang (2010), "Idleness Aversion and the Need for Justifiable Busyness", Psychological Science, 21, 926-930

Research Impact

Selected Publications

4

Journals

Journal Articles

Yang, Adelle Xue and Oleg Urminsky (2018), "The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving", Psychological Science, 29(8), 1221-1233
Yang, Adelle Xue and Urminsky Oleg (2015), "The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety", Journal of Consumer Research, 42, 3, 361-377
Yang, Adelle Xue, Christopher K. Hsee, Yi Liu and Li Zhang (2011), "The Supremacy of Singular Subjectivity", Journal of Consumer Psychology, 21, 393-404
Hsee, Christopher K., Yang, Adelle Xue and Liangyan Wang (2010), "Idleness Aversion and the Need for Justifiable Busyness", Psychological Science, 21, 926-930

Research / Teaching Areas

Consumer Behavior

Consumer Psychology

Judgment And Decision-making

Social And Dynamic Decision-making

Consumer Welfare

Societal Impact

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Unwrapping the psychology of bad gifts

At birthdays, Christmas and other celebrations, deciding what gifts....

October 24th, 2019

Courses

  • Consumer Behavior
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