Swee Hoon

ANG, Swee Hoon

Deputy Head of Department
Associate Professor


MARKETING

(65) 6516 3173
bizangsh@nus.edu.sg
BIZ 1, 8-17
Curriculum Vitae

Recognition & Awards

  • Annual Teaching Excellence Awards (ATEA) 2014/2015 - 2016
  • Annual Teaching Excellence Awards (ATEA) Honour Roll - 2016
  • NUS Business School Outstanding Educator Award 2014/2015 - 2015
  • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
  • Annual Teaching Excellence Awards (ATEA) 2012/2013 - 2014
  • NUS Business School Outstanding Educator Award 2013/2014 - 2014
  • NUS Business School Outstanding Educator Award 2012/2013 - 2013

Educational Qualifications

  • PhD, Marketing, University of British Columbia, 1991

Academic Experience

  • Deputy Head, Department of Marketing, National University of Singapore, 2020 - current
  • Associate Professor (with tenure), National University of Singapore, 1999 - current

Corporate Experience

  • Caterpillar
  • Citibank National Association (NA)
  • Essilor
  • Johnson & Johnson Medical
  • Singapore Pools
  • Wipro

Selected Publications

What is Consumer Well-Being to Asians?

Journal Articles
Lee, Yih Hwai with Leong Siew Meng, Cote Joseph A. and Houston Michael J.
Social Indicators Research, 126, (2), 777-793

Year
2016

Principles of Marketing: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Armstrong G and Tan C T
Principles of Marketing: An Asian Perspective, 4th edition, Pearson

Year
2017

Marketing Management: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Keller K L and Tan C T
Marketing Management: An Asian Perspective, 7th edition, Pearson

Year
2016

Kiasunomics

Books/Monographs
Ang, Swee Hoon with Sing, Tien Foo
1-267, World Scientific Publishing Company

Year
2017

View

Leadership lessons from primates

Others
Ang, Swee Hoon
Leadership lessons from primates

Year
2016

Selected Publications

9

Journals

6

Books

1

Others

Journal Articles

What is Consumer Well-Being to Asians?

Journal Articles
Lee, Yih Hwai with Leong Siew Meng, Cote Joseph A. and Houston Michael J.
Social Indicators Research, 126, (2), 777-793

Year
2016

In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison

Journal Articles
Ang, Swee Hoon with Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan
Social Indicators Research, 122, (1), 87-103

Year
2015

Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response

Journal Articles
Ang, Swee Hoon with Lim Ai Cheng, Elison, Yih Hwai Lee and Siew Meng Leong
Journal of Pragmatics, Vol. 41, no. 9, 1778-1793

Year
2009

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Journal Articles
Ang, Swee Hoon with Leong Siew Meng, J A Cote, Tan Soo Jiuan, K Jung, Kau Ah Keng and C Pornpitakpan
Journal of International Business Studies, 39 (6), 996-1009

Year
2008

Hedonic and Utilitarian Consumption: A Cross-Cultural Perspective based on Cultural Conditioning

Journal Articles
Ang, Swee Hoon with Lim Ai Ching, Elison
Journal of Business Research, Vol. 61 (3), 225-232

Year
2008

The Ad Creativity Cube: A Conceptual and Initial Validation

Journal Articles
Ang, Swee Hoon with Siew Meng Leong and Yih Hwai Lee
Journal of the Academy of Marketing Science, Vol.35, no.2, 220-232

Year
2007

Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes

Journal Articles
Ang, Swee Hoon with Ai Ching Elison Lim
Journal of Advertising, 35(2), 39-54

Year
2006

Interference of Picture and Brand Name in a Multiple Linkage Ad Context

Journal Articles
Ang, Swee Hoon with Yih Hwai Lee
Marketing Letters, 14(4), 273-288

Year
2003

Cross-National Personality Differences: A Typology of Animosity

Journal Articles
Ang, Swee Hoon with Kwon Jung, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan and Ah Keng Kau
Journal of Cross-Cultural Psychology, 33(6), 525-539

Year
2002

Books/Monographs

Principles of Marketing: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Armstrong G and Tan C T
Principles of Marketing: An Asian Perspective, 4th edition, Pearson

Year
2017

Marketing Management: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, Keller K L and Tan C T
Marketing Management: An Asian Perspective, 7th edition, Pearson

Year
2016

Kiasunomics

Books/Monographs
Ang, Swee Hoon with Sing, Tien Foo
1-267, World Scientific Publishing Company

Year
2017

View

International Marketing

Books/Monographs
Ang, Swee Hoon with Kotabe M, A Marshall, K Griffiths, R Voola, R E Roberts and K Helsen
4th edition, John Wiley

Year
2014

Marketing Management: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler, P, K L Keller, Siew Meng Leong and C T Tan
6th edition, Pearson

Year
2013

Principles of Marketing: An Asian Perspective

Books/Monographs
Ang, Swee Hoon with Kotler P, G Armstrong, Siew Meng Leong, C T Tan and O Yau
3rd edition, Pearson

Year
2012

Others

Leadership lessons from primates

Others
Ang, Swee Hoon
Leadership lessons from primates

Year
2016

Research / Teaching Areas

Ad Creativity

Advertising

Brand Personality

Consumer Behavior

Cross-cultural Consumer Behavior Issues

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

S8 glitches put Samsung credibility in the spotlight

After last year’s public relations disaster of exploding phone batteries, the launch of the Samsung Galaxy S8 should have been an opportunity for...

May 24th, 2017

Courses

  • Principles of Marketing (Undergraduate)

Membership & Professional Activities

  • Association for Consumer Research
  • Home
  • Faculty Details