Yan

ZHANG, Yan

Associate Professor

MARKETING

(65) 6601 3948
bizyz@nus.edu.sg
BIZ 1, 8-22
Curriculum Vitae

Recognition & Awards

  • NUS Business School Early Career Research Excellence Awards - 2016

Educational Qualifications

  • Ph.D, Managerial and Organizational Behavior, University of Chicago, Booth School of Business, 2009
  • MBA, University of Chicago, Booth School of Business, 2009
  • M.S., Marketing, Shanghai International Studies University, China, 2002
  • B.A., Management, Shanghai Jiao Tong University, China, 1999

Academic Experience

  • Associate Professor (tenure) of Marketing, National University of Singapore, 2017 - current
  • Assistant Professor of Marketing, National University of Singapore, 2009 - 2017

Selected Publications

Zhang, Yan and Gao L (2016), "Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition", Journal of Consumer Research, 43, 2, 230-245
Chen Rui, Zheng Yuhuang and Zhang, Yan (2016), "Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption", Journal of Consumer Psychology, 26, 2, 275-282
Jane Risen and Zhang, Yan (2014), "Embodied Motivation: Using a Goal Systems Framework to Understand the Preference for Social and Physical Warmth", Journal of Personality and Social Psychology, Vol. 107, no. 6, 965-977
Zhang, Yan, Jane Risen and Christine Hosey (2013), "Reversing One's Fortune By Pushing Away Bad Luck", Journal of Experimental Psychology: General, Vol. 143, no. 3, 1171-1184
Zhang, Yan and Epley, N (2012), "Exaggerated, Mispredicted, and Misplaced: When "It's the Thought that Counts" in Gift Exchanges", Journal of Experimental Psychology: General, Vol 141, no. 4, 667-681

Selected Publications

9

Journals

1

Books

Journal Articles

Zhang, Yan and Gao L (2016), "Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition", Journal of Consumer Research, 43, 2, 230-245
Chen Rui, Zheng Yuhuang and Zhang, Yan (2016), "Fickle Men, Faithful Women: Effects of Mating Cues on Men's and Women's Variety-Seeking Behavior in Consumption", Journal of Consumer Psychology, 26, 2, 275-282
Jane Risen and Zhang, Yan (2014), "Embodied Motivation: Using a Goal Systems Framework to Understand the Preference for Social and Physical Warmth", Journal of Personality and Social Psychology, Vol. 107, no. 6, 965-977
Zhang, Yan, Jane Risen and Christine Hosey (2013), "Reversing One's Fortune By Pushing Away Bad Luck", Journal of Experimental Psychology: General, Vol. 143, no. 3, 1171-1184
Zhang, Yan and Epley, N (2012), "Exaggerated, Mispredicted, and Misplaced: When "It's the Thought that Counts" in Gift Exchanges", Journal of Experimental Psychology: General, Vol 141, no. 4, 667-681
Labroo, A., Lambotte, S. and Zhang, Yan (2009), "The 'Name-Ease' Effect and Its Dual Impact on Importance Judgments", Psychological Science, Vol. 20, no.12, 1516-1522
Zhang, Yan and Epley, N. (2009), "Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity", Journal of Personality and Social Psychology, Vol. 97, no.5, 796-810
Zhang, Yan, Hsee, C. and Dube, J.P. (2008), "The prominence effect in Shanghai apartment prices", Journal of Marketing Research, Vol 45, 133-144, Lead article
Christopher K. Hsee, Fang Yu, Jiao Zhang and Zhang, Yan (2003), "Medium maximization", Journal of Consumer Research, Vol. 30, no.1, 1-14

Books/Monographs

Zhang, Yan, Xu, F. and Hsee, C. (2008), "An introduction to experimental design", Empirical Methods for Organization and Management Research (in Chinese)

Research / Teaching Areas

Consumer Judgment And Behavior

Prosocial Behavior

Consumer Intuitive Beliefs

Societal Impact

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Courses

  • Asian Markets and Marketing Management (undergraduate)
  • Perspectives in Consumer Behavior (PhD)
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