Miaolei Jia, Li, Xiuping and Aradhna Krishna (2019), "Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets", Journal of Consumer Research, (forthcoming)

Yi Cheng, Jack Jiang, Li, Xiuping and Xianghua Lu (2019), "Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews", Information Systems Research, 30 (3), 711-725

Song X, Huang F and Li, Xiuping (2017), "The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection", Journal of Consumer Psychology, 27, 1, 69-83

Pang J, Keh H T, Li, Xiuping and Maheswaran D (2017), "Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice", Journal of Consumer Psychology, 27, 2, 218-230

Li, Xiuping and Meng Zhang (2014), "The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness", Journal of Consumer Research, 41, no. 4, 1078-1088

Boyoun Chae, Li, Xiuping and Juliet Zhu (2013), "Judging Product Effectiveness from Perceived Spatial Proximity", Journal of Consumer Research, Vol. 40, no. 2 , 317-335

Huang Xun Irene, Li, Xiuping and Meng Zhang (2013), "Seeing the Brand Social Role: How Relative Physical Position Influences Social Role Perceptions", Journal of Consumer Psychology, Vol. 23, no. 4, 509-514

Li, Xiuping , Qiang (Steven) Lu and Rohan Miller (2013), "Self-Medication versus Pure-Pleasure Seeking Compulsive Consumption", Journal of Business Research, Vol. 66, no. 9, 1598-1604

Meng Zhang and Li, Xiuping (2012), "From Physical Weight to Psychological Significance: the Contribution of Semantic Activations", Journal of Consumer Research, Vol. 38, no. 6, 1063-1075

Li, Xiuping , Liyuan Wei and Dilip Soman (2010), "Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure", Psychological Science, Vol. 21, 1047-1050

Kim Kyeongheui, Meng Zhang and Li, Xiuping (2008), "Effects of Temporal and Social Distance on Consumer Evaluations", Journal of Consumer Research, Vol 35, no. 4, 706-713

Li, Xiuping (2008), "The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience", Journal of Consumer Research, Vol 34, no.5, 649-656

Dilip Soman, George Ainslie, Shane Frederick, Li, Xiuping , John Lynch, Page Moreau, Andrew Mitchell, Daniel Read, Alan Sawyer, Yaacov Trope and Klaus Wertenbroch (2005), "The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones", Marketing Letters, 347-360