Xiuping

LI, Xiuping

Associate Academic Director, EMBA-Chinese
Associate Professor


MARKETING

(65) 6516 3026
bizlx@nus.edu.sg
BIZ 1, 8-12
Curriculum Vitae

Recognition & Awards

  • Faculty Young Researcher Award - 2014

Educational Qualifications

  • PhD, Marketing, University of Toronto, 2006
  • MA, Business Administration, Dalian University of Technology China, 2001
  • BA, Economics, Dalian University of Technology China, 1999

Academic Experience

  • Associate Academic Director, EMBA-Chinese, National University of Singapore, 2019 - current
  • Associate Professor (with tenure), National University of Singapore, 2013 - current
  • Assistant Professor, National University of Singapore, 2006 - 2012

Selected Publications

Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets

Journal Articles
Li, Xiuping with Miaolei Jia and Aradhna Krishna
Journal of Consumer Research

Year
2019

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews

Journal Articles
Li, Xiuping with Yi Cheng, Jack Jiang and Xianghua Lu
Information Systems Research, 30 (3), 711-725

Year
2019

The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection

Journal Articles
Li, Xiuping with Song X and Huang F
Journal of Consumer Psychology, 27, (1), 69-83

Year
2017

Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Journal Articles
Li, Xiuping with Pang J, Keh H T and Maheswaran D
Journal of Consumer Psychology, 27, (2), 218-230

Year
2017

The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness

Journal Articles
Li, Xiuping with Meng Zhang
Journal of Consumer Research, 41, no. 4, 1078-1088

Year
2014

Selected Publications

13

Journals

Journal Articles

Unpacking Self-Control: When More Categories Lead to Lower Calorie Budgets

Journal Articles
Li, Xiuping with Miaolei Jia and Aradhna Krishna
Journal of Consumer Research

Year
2019

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-highlighted Reviews

Journal Articles
Li, Xiuping with Yi Cheng, Jack Jiang and Xianghua Lu
Information Systems Research, 30 (3), 711-725

Year
2019

The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection

Journal Articles
Li, Xiuping with Song X and Huang F
Journal of Consumer Psychology, 27, (1), 69-83

Year
2017

Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice

Journal Articles
Li, Xiuping with Pang J, Keh H T and Maheswaran D
Journal of Consumer Psychology, 27, (2), 218-230

Year
2017

The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness

Journal Articles
Li, Xiuping with Meng Zhang
Journal of Consumer Research, 41, no. 4, 1078-1088

Year
2014

Judging Product Effectiveness from Perceived Spatial Proximity

Journal Articles
Li, Xiuping with Boyoun Chae and Juliet Zhu
Journal of Consumer Research, Vol. 40, no. 2 , 317-335

Year
2013

Seeing the Brand Social Role: How Relative Physical Position Influences Social Role Perceptions

Journal Articles
Li, Xiuping with Huang Xun Irene and Meng Zhang
Journal of Consumer Psychology, Vol. 23, no. 4, 509-514

Year
2013

Self-Medication versus Pure-Pleasure Seeking Compulsive Consumption

Journal Articles
Li, Xiuping with Qiang (Steven) Lu and Rohan Miller
Journal of Business Research, Vol. 66, no. 9, 1598-1604

Year
2013

From Physical Weight to Psychological Significance: the Contribution of Semantic Activations

Journal Articles
Li, Xiuping with Meng Zhang
Journal of Consumer Research, Vol. 38, no. 6, 1063-1075

Year
2012

Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure

Journal Articles
Li, Xiuping with Liyuan Wei and Dilip Soman
Psychological Science, Vol. 21, 1047-1050

Year
2010

Effects of Temporal and Social Distance on Consumer Evaluations

Journal Articles
Li, Xiuping with Kim Kyeongheui and Meng Zhang
Journal of Consumer Research, Vol 35, no. 4, 706-713

Year
2008

The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience

Journal Articles
Li, Xiuping
Journal of Consumer Research, Vol 34, no.5, 649-656

Year
2008

The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones

Journal Articles
Li, Xiuping with Dilip Soman, George Ainslie, Shane Frederick, John Lynch, Page Moreau, Andrew Mitchell, Daniel Read, Alan Sawyer, Yaacov Trope and Klaus Wertenbroch
Marketing Letters, 347-360

Year
2005

Research / Teaching Areas

Consumer Judgment And Decision Making

Pricing And Loyalty Program

Time Preference And Intertemporal Choice In Consumption

Courses

  • Cognition and Affect (PhD)
  • Services Marketing (undergraduate)

Membership & Professional Activities

  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Economic Psychology, Psychological Science
  • Program Committee, ACR Conference, 2012
  • Program Committee, ACR Conference, 2010
  • Editorial Board, Journal of Consumer Psychology
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