Juin Kuan

CHONG, Juin Kuan

Deputy Director, Centre for Behavioural Economics
Associate Professor


MARKETING

(65) 6516 6154
bizcjk@nus.edu.sg
BIZ 1, 8-31
Curriculum Vitae

Educational Qualifications

  • PhD, University of California, Los Angeles, USA, 1999
  • BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990

Academic Experience

  • Deputy Director, Centre for Behavioral Economics (CBE), National University of Singapore (NUS), 2019 - current
  • Associate Professor of Marketing (with tenure), National University of Singapore (NUS), 2005 - current
  • Vice Dean (PhD and Research), National University of Singapore (NUS), 2016 - 2019
  • Academic Director, Asia-Pacific Executive(Chinese), National University of Singapore (NUS), 2009 - 2013
  • Associate Professor, SKK Graduate School of Business, 2004 - 2006
  • Faculty Fellow, Massachusett Institute of Technology, 2004
  • Assistant Professor, National University of Singapore (NUS), 1998 - 2004
  • Visiting Associate, California Institute of Technology, 2000
  • Senior Tutor, National University of Singapore (NUS), 1991 - 1998

Corporate Experience

  • Samsung Electronics
  • Samsung Corporation
  • Information Resources, Inc
  • Singapore Pools, Singapore

Selected Publications

Chen D, Li J and Chong, Juin Kuan (2017), "Hazards regression for freemium products and services: a competing risks approach.", Journal of Statistical Computation and Simulation, 87, 9, 1863-1876
Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), "Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue", Proceedings of the National Academy of Sciences of the United States of America, 114, 12, 3074-3078
Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), "A generalized cognitive hierarchy model of games", Games and Economic Behavior, 99, 257-274
Camerer C F, Ho, Teck Hua and Chong, Juin Kuan (2015), "A Psychological Approach to Strategic Thinking in Games", Current Opinion in Behavioral Sciences, 3, 157-162
Chong, Juin Kuan, Camerer CF and TH Ho (2007), "The Economics of Learning Models: A Self-tuning Theory of Learning in Games", Journal of Economic Theory, 133, no. 2, 177-198

Selected Publications

13

Journals

4

Books

1

Conference

Journal Articles

Chen D, Li J and Chong, Juin Kuan (2017), "Hazards regression for freemium products and services: a competing risks approach.", Journal of Statistical Computation and Simulation, 87, 9, 1863-1876
Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), "Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue", Proceedings of the National Academy of Sciences of the United States of America, 114, 12, 3074-3078
Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), "A generalized cognitive hierarchy model of games", Games and Economic Behavior, 99, 257-274
Camerer C F, Ho, Teck Hua and Chong, Juin Kuan (2015), "A Psychological Approach to Strategic Thinking in Games", Current Opinion in Behavioral Sciences, 3, 157-162
Chong, Juin Kuan, Camerer CF and TH Ho (2007), "The Economics of Learning Models: A Self-tuning Theory of Learning in Games", Journal of Economic Theory, 133, no. 2, 177-198
CF Camerer, Ho Teck Hua and Chong, Juin Kuan (2006), "A Learning-based Model of Repeated Games with Incomplete Information", Games and Economic Behavior, 55, no. 2, 340-371
CF Camerer, Ho Teck Hua and Chong, Juin Kuan (2004), "A Cognitive Hierarchy Model of Thinking in Games", Quarterly Journal of Economics, 119, no. 3, 861-898
Chong, Juin Kuan and Ho Teck Hua (2003), "A Parsimonious Model of SKU Choice", Journal of Marketing Research, 40, no.3, 351-365
Chong, Juin Kuan, Ho TH and CF Camerer (2003), "Models of Thinking, Learning and Teaching Games", American Economic Review, Papers and Proceedings, Vol. 93, no. 2, 192-195
CF Camerer, Ho TH and Chong, Juin Kuan (2002), "Sophisticated EWA Learning and Strategic Teaching in Repeated Games", Journal of Economic Theory, Vol. 104, No. 1, 137-188
Chong, Juin Kuan, Ho TH and Tang CS (2001), "A Modeling Framework for Category Assortment Planning", Manufacturing and Service Operations Management, 3, No. 3, 191-210
George JA, Chong, Juin Kuan and BJ Ring (1997), "A Fast Algorithm for Large-scale Controlled Rounding of 3-Dimensional Census Tables", Socio-Economic Planning Sciences, 31, No. 1, 41-55
Chong, Juin Kuan, Ring BJ and JA George (1995), "Confidentiality control of tabulated data: some practical network models", European Journal of Operational Research, 85, 454-472

Books/Monographs

Chong, Juin Kuan, CF Camerer and TH Ho (2005), "Behavioral Game Theory: Thinking, Learning and Teaching", Advances in Understanding Strategic Behavior, Steffen Huck (eds), Palgrave Macmillan, Hampshire UK, pp. 119-179
Chong, Juin Kuan, TH Ho and CS Tang (2004), "Demand Modeling in Product Line Trimming: Substitutability and Variability", Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravathy A and Eliashberg J (eds), Mass.: Kluwer, pp. 39-62
Chong, Juin Kuan, C F Camerer and TH Ho (2004), "Cognitive hierarchy: A limited thinking theory in games", Experimental Business Research Vol II ed. R Zwick amd A Rapoport, Nonwell, MA Dordrecht: Klewer Academic Publishers pp 203 -228
Chong, Juin Kuan, Ho TH and Tang CS (1998), "Product Structure, Brand Width and Brand Share", Research Advances in Product Variety, Ho TH and Tang CS (eds), Mass.: Kluwer, pp. 39-64

Conference/Seminars

Chong, Juin Kuan and BJ Ring (1991), "Controlled Rounding of Three-dimensional Census Tables", Best Conference Paper, 27th Annual Conference of The Operational Research Society of New Zealand, pp. 17-23

Research / Teaching Areas

Behavioural And Experimental Economics

Social Influence

Courses

  • Behavioral Economics
  • EMBA Chinese

Membership & Professional Activities

  • Ad hoc reviewer:, American Economic Review, Experimental Economics, Journal of Economic Behavior and Organization, Management Science, Manufacturing and Service Operations Management, Operations Research, Theory and Decision
  • Member, INFORMS
  • Member, American Marketing Association
  • Member, American Economic Association
  • Member, MBA Policy Committee (SKKU), 2005-2006
  • Member, Faculty Review Committee (SKKU), 2005-2006
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