The Asian Case Research Journal‘s principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in the Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes.

The cases are either decisional — that is, requiring some business decision from the reader — or illustrative in nature, such as reasons for a firm’s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. All cases have been double blind refereed to ensure quality. The Journal’s Editorial Advisory Board is drawn from a distinguished,international panel of academics, including George Lodge (Harvard), William Naumes(University of New Hampshire), and Pradeep Khandwalla.

The Asian Case Research Journal is dedicated to the understanding of business in Asia. The economies of many Asian countries have been the subject of recent attention, with much of the focus on macro-economic conditions. Yet little is known about the business environment at the micro-level. To this end, information found in the cases on Asian companies and/or MNCs operating in the Asia-Pacific helps to redress this imbalance by showcasing Asian firms and the issues related to doing business in the Asian milieu. Researchers on Asian business will find the Journal a useful resource for understanding Asian companies.