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10.1080/0267257X.2016.1248041
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Unlocking value from machines: business models and the industrial internet of things
Michael Ehret
Jochen Wirtz
Routledge
Journal of Marketing Management, 2017. doi:10.1080/0267257X.2016.1248041
Internet of things
IIoT
entrepreneurship theory
transaction cost theory
industrial services
business models
nonownership
uncertainty
Journal
Journal of Marketing Management
© 2016 Westburn Publishers Ltd.
0267-257X
1472-1376
33
1-2
111
130
10.1080/0267257X.2016.1248041
http://dx.doi.org/10.1080/0267257X.2016.1248041
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Internet of things; IIoT; entrepreneurship theory; transaction cost theory; industrial services; business models; nonownership; uncertainty
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