Swee Hoon
ANG, Swee Hoon Associate Professor Department:  Marketing Office:  BIZ 1, 8-17 Contact:  (65) 6516 3173 Email:  bizangsh@nus.edu.sg Curriculum Vitae
/ Teaching
& Awards
Membership &
    • Ad Creativity
    • Advertising
    • Brand Personality
    • Consumer Behavior
    • Cross-cultural Consumer Behavior Issues
    • Journal Articles
      • Leong Siew Meng, Ang, Swee Hoon, Cote Joseph A., Lee, Yih Hwai and Houston Michael J. (2016), "What is Consumer Well-Being to Asians?", Social Indicators Research, 126, 2, 777-793
      • Ang, Swee Hoon, Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan (2015), "In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison", Social Indicators Research, 122, 1, 87-103
      • Ang, Swee Hoon, Lim Ai Cheng, Elison, Yih Hwai Lee and Siew Meng Leong (2009), "Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response", Journal of Pragmatics, Vol. 41, no. 9, 1778-1793
      • Ang, Swee Hoon, Leong Siew Meng, J A Cote, Tan Soo Jiuan, K Jung, Kau Ah Keng and C Pornpitakpan (2008), "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences", Journal of International Business Studies, 39 (6), 996-1009
      • Lim Ai Ching, Elison and Ang, Swee Hoon (2008), "Hedonic and Utilitarian Consumption: A Cross-Cultural Perspective based on Cultural Conditioning", Journal of Business Research, Vol. 61 (3), 225-232
      • Ang, Swee Hoon, Siew Meng Leong and Yih Hwai Lee (2007), "The Ad Creativity Cube: A Conceptual and Initial Validation", Journal of the Academy of Marketing Science, Vol.35, no.2, 220-232
      • Ang, Swee Hoon and Ai Ching Elison Lim (2006), "Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes", Journal of Advertising, 35(2), 39-54
      • Ang, Swee Hoon and Yih Hwai Lee (2003), "Interference of Picture and Brand Name in a Multiple Linkage Ad Context", Marketing Letters, 14(4), 273-288
      • Ang, Swee Hoon, Kwon Jung, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan and Ah Keng Kau (2002), "Cross-National Personality Differences: A Typology of Animosity", Journal of Cross-Cultural Psychology, 33(6), 525-539
    • Books/Monographs
      • Kotler P, Armstrong G, Ang, Swee Hoon and Tan C T (2017), "Principles of Marketing: An Asian Perspective", Principles of Marketing: An Asian Perspective, 4th edition, Pearson, (forthcoming)
      • Kotler P, Keller K L, Ang, Swee Hoon and Tan C T (2016), "Marketing Management: An Asian Perspective", Marketing Management: An Asian Perspective, 7th edition, Pearson, (forthcoming)
      • Agarwal, Sumit, Sing, Tien Foo and Ang, Swee Hoon (2017), "Kiasunomics", 1-267, World Scientific Publishing Company
      • Ang, Swee Hoon, Kotabe M, A Marshall, K Griffiths, R Voola, R E Roberts and K Helsen (2014), "International Marketing", 4th edition, John Wiley
      • Ang, Swee Hoon, Kotler, P, K L Keller, Siew Meng Leong and C T Tan (2013), "Marketing Management: An Asian Perspective", 6th edition, Pearson
      • Ang, Swee Hoon, Kotler P, G Armstrong, Siew Meng Leong, C T Tan and O Yau (2012), "Principles of Marketing: An Asian Perspective", 3rd edition, Pearson
    • Others
      • CHEAH, Lai Yin Sarah and Ang, Swee Hoon (2016), "Leadership lessons from primates", Leadership lessons from primates
    • Annual Teaching Excellence Awards (ATEA) 2014/2015 - 2016
    • Annual Teaching Excellence Awards (ATEA) Honour Roll - 2016
    • NUS Business School Outstanding Educator Award 2014/2015 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2012/2013 - 2014
    • NUS Business School Outstanding Educator Award 2013/2014 - 2014
    • NUS Business School Outstanding Educator Award 2012/2013 - 2013
    • PhD, Marketing, University of British Columbia, 1991
    • Associate Professor (with tenure), National University of Singapore, 1999 - current
    • Caterpillar
    • Citibank National Association (NA)
    • Essilor
    • Johnson & Johnson Medical
    • Singapore Pools
    • Wipro
    • Principles of Marketing (Undergraduate)
    • Association for Consumer Research
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